Is your internet marketing system dumb?
If you were to drive your car wearing really dark glasses and earplugs with no dashboard instruments, how would that feel? Apart from the jokers in the pack who might suggest “like a BMW driver”, when I’ve asked this question before the general consensus is “out of control”. By removing or dramatically reducing the feedback […]
Continue readingI Want You!
I want you out sells I need you. No-one walks into an Apple store needing a new iPad or MacBookPro or iMac but virtually everyone who does wants one! And if they didn’t before they went in they very soon do. That’s the way with all but the essential purchases in life, need is secondary […]
Continue readingTop 3 crap questions to ask when appointing a web designer
There are lots of things to consider when looking for the right service provider to design and build your web site for you. You will no doubt have lots of questions. If you want to find a great team who will deliver you a winning site then these would be the top 3 crap opening […]
Continue readingHow SMART have you been so far?
We’re half way through the year and if you’re anything like me then my guess is that you’re thinking it only seems like a few weeks ago since you were wishing people a happy new year and looking forward to an exciting and challenging year ahead. How SMART have you been so far? For example […]
Continue readingEasy Tiger! Who's going to do all this social media stuff?
Before you rush off headlong and start setting up Facebook pages, Google+ pages and Twitter accounts for your business think about why you are doing it and what benefits you want from them. Someone’s going to have to look after this Above all remember that someone will have to be responsible for generating content and […]
Continue readingHow effective is your online marketing investment?
Running a business is time consuming and it’s so easy for us to to get bogged down with the day to day ignoring even simple marketing activities that can help bring in more customers and increase your sales revenues. I am as guilty as the next man in this so I’m making steps to improve […]
Continue readingAre you farming or hunting?
I attend a regular early morning breakfast networking event and I’d like to share with you something that I’ve learned recently about relationship marketing. One of the members of the group, David Rhodes of Horizon Business Agents, gave a short presentation in which he made the simple but effective analogy of hunters and framers with […]
Continue readingWhy being #1 on Google sucks!
The conversation goes like this: Me: What’s your number one internet marketing goal? Client: We want to be on the first page of Google. Me: Tell me why. Client: Because that’ll give us more sales. Me: OK. How’s your website performing right now? Client: Well we don’t get that many enquiries. Me: Why do you […]
Continue readingDon't leave me hanging on!
Don’t you just hate it when you’re looking for a decent tutorial and someone started a great tutorial on their blog but decided to serialise it and then never got round to completing it so you’re left high and dry part way through. Here’s my tip to anyone who wants to present a serialised tutorial: […]
Continue readingBirthdays and Babies gave me klout
Is true influence measurable? According to Klout, a birthday and the arrival of a new baby have rendered me 25% more influential over the past month and a half. In mid May, I had a birthday and received a number of wall post greetings from my network of friends on Facebook and then earlier this […]
Continue reading