How SMART have you been so far?

We’re half way through the year and if you’re anything like me then my guess is that you’re thinking it only seems like a few weeks ago since you were wishing people a happy new year and looking forward to an exciting and challenging year ahead.

How SMART have you been so far?

For example how are your sales stacking up against targets?


sales balanced against targets


I was at a business over breakfast meeting this morning and that very question was raised. It made me think about how important it is to set targets and periodically review your performance against them. More importantly though, is to make sure your targets and goals are appropriate or SMART.

So what’s a SMART target? Simply put it is a target or goal that meets the following five criteria:

  • Specific
  • Measurable
  • Attainable
  • Realistic
  • Timely

The most important target any business, regardless of size, can set is its sales target. And a mid year review is not only a good opportunity to see how well you’re performing but also an opportunity to make necessary changes in processes and activities if you’re not reaching your targets.

Assuming that your targets are SMART then reaching them should be possible and your Internet marketing activities will play a large part in achieving that. Specifically you might want to pay particular attention to the performance of your website in generating sales leads.

As with all business goals and objectives, the goals for all your Internet marketing should also be SMART and if you’re measuring and reviewing regularly then you’ll have a good handle on where your business is going and be better positioned to identify what’s working and what’s not. If you’re not meeting your targets then you have the information to hand that will help to make the necessary adjustments to bring things back on track or perhaps review the goals and objectives themselves – it is entirely possible that they weren’t that SMART to begin with.

So how SMART have you been so far?

Schedule a session to review all your marketing goals and objectives to determine if they’re SMART. Then review all your activities both online and offline and ask if they are effectively contributing to your targets.

Alex Adams

Alex has been designing, developing and managing software projects since 1998. He is a multidisciplinary developer and has worked with a number of languages, technologies and frameworks. When he's not developing, he's a busy husband and dad who finds a bit of time to train for triathlon events.

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