I Want You!
I want you out sells I need you. No-one walks into an Apple store needing a new iPad or MacBookPro or iMac but virtually everyone who does wants one! And if they didn’t before they went in they very soon do. That’s the way with all but the essential purchases in life, need is secondary […]
Continue readingEasy Tiger! Who's going to do all this social media stuff?
Before you rush off headlong and start setting up Facebook pages, Google+ pages and Twitter accounts for your business think about why you are doing it and what benefits you want from them. Someone’s going to have to look after this Above all remember that someone will have to be responsible for generating content and […]
Continue readingHow effective is your online marketing investment?
Running a business is time consuming and it’s so easy for us to to get bogged down with the day to day ignoring even simple marketing activities that can help bring in more customers and increase your sales revenues. I am as guilty as the next man in this so I’m making steps to improve […]
Continue readingWhy being #1 on Google sucks!
The conversation goes like this: Me: What’s your number one internet marketing goal? Client: We want to be on the first page of Google. Me: Tell me why. Client: Because that’ll give us more sales. Me: OK. How’s your website performing right now? Client: Well we don’t get that many enquiries. Me: Why do you […]
Continue readingDeveloping engaging content in 5 minutes
How can you develop engaging content in five minutes? Seriously, you can’t but it should only take you five minutes to read this straight forward overview. When considering developing content for your company website for the first time you’d be forgiven for thinking that that it’s like developing a company brochure – after all you […]
Continue readingSmall acts with a long reach
Recently I read an article about a couple from Cambridgeshire in the UK who won £108M on the national lottery and drew up a list of the 20 people that had helped them the most throughout their lives to turn into instant millionaires by way of a thank you. It got me thinking – out […]
Continue readingTo pop or not to pop, that is the question
We want your email addresses – we want to send you a series of carefully crafted marketing messages that will gently pervade your psyche and convince you that our product or service is the answer to a specific need. Sign-ups and subscriptions are the staple of the online marketer and the lengths that some marketers […]
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