Stop using the wrong pricing and budget models for custom software and web projects
The six million dollar question of “how much will it cost?” causes many heads to fall into open palms because we’re using the wrong pricing and budgeting models. Your custom website or app project will be unique from all others. It will share many similarities with other software projects, in much the same way that […]
Continue readingEasy Tiger! Who's going to do all this social media stuff?
Before you rush off headlong and start setting up Facebook pages, Google+ pages and Twitter accounts for your business think about why you are doing it and what benefits you want from them. Someone’s going to have to look after this Above all remember that someone will have to be responsible for generating content and […]
Continue readingAre you farming or hunting?
I attend a regular early morning breakfast networking event and I’d like to share with you something that I’ve learned recently about relationship marketing. One of the members of the group, David Rhodes of Horizon Business Agents, gave a short presentation in which he made the simple but effective analogy of hunters and framers with […]
Continue readingDeveloping engaging content in 5 minutes
How can you develop engaging content in five minutes? Seriously, you can’t but it should only take you five minutes to read this straight forward overview. When considering developing content for your company website for the first time you’d be forgiven for thinking that that it’s like developing a company brochure – after all you […]
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