Category Archives for Online marketing

Developing engaging content in 5 minutes

How can you develop engaging content in five minutes? Seriously, you can’t but it should only take you five minutes to read this straight forward overview.  When considering developing content for your company website for the first time you’d be forgiven for thinking that that it’s like developing a company brochure – after all you […]

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The impersonal face of social

Social media for the majority is about interaction, engagement and relationship building – yes as marketers and business owners we use it to build our networks and maybe generate a few leads and ultimately win business and for some it’s there to be abused and a vehicle for spam. Bad The proliferation of spam will […]

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Small acts with a long reach

Recently I read an article about a couple from Cambridgeshire in the UK who won £108M on the national lottery and drew up a list of the 20 people that had helped them the most throughout their lives to turn into instant millionaires by way of a thank you. It got me thinking – out […]

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To pop or not to pop, that is the question

We want your email addresses – we want to send you a series of carefully crafted marketing messages that will gently pervade your psyche and convince you that our product or service is the answer to a specific need. Sign-ups and subscriptions are the staple of the online marketer and the lengths that some marketers […]

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