I Want You!

I want you out sells I need you. No-one walks into an Apple store needing a new iPad or MacBookPro or iMac but virtually everyone who does wants one! And if they didn’t before they went in they very soon do. That’s the way with all but the essential purchases in life, need is secondary […]

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How SMART have you been so far?

We’re half way through the year and if you’re anything like me then my guess is that you’re thinking it only seems like a few weeks ago since you were wishing people a happy new year and looking forward to an exciting and challenging year ahead. How SMART have you been so far? For example […]

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Are you farming or hunting?

I attend a regular early morning breakfast networking event and I’d like to share with you something that I’ve learned recently about relationship marketing. One of the members of the group, David Rhodes of Horizon Business Agents, gave a short presentation in which he made the simple but effective analogy of hunters and framers with […]

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Why being #1 on Google sucks!

The conversation goes like this: Me: What’s your number one internet marketing goal? Client: We want to be on the first page of Google. Me: Tell me why. Client: Because that’ll give us more sales. Me: OK. How’s your website performing right now? Client: Well we don’t get that many enquiries. Me: Why do you […]

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What makes a design "good"?

“The Book Designer” competition for a design award badge Alerted by my good friend Winnie Anderson to Joel Friedlander’s competition, I entered last week. I’m not a bit competitive, so this was a leap into the unknown! He wanted a new design to replace his current award badge for the best ebook cover design each […]

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Don't leave me hanging on!

Don’t you just hate it when you’re looking for a decent tutorial and someone started a great tutorial on their blog but decided to serialise it and then never got round to completing it so you’re left high and dry part way through. Here’s my tip to anyone who wants to present a serialised tutorial: […]

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