All Posts by Alex Adams

I Want You!

I want you out sells I need you. No-one walks into an Apple store needing a new iPad or MacBookPro or iMac but virtually everyone who does wants one! And if they didn’t before they went in they very soon do. That’s the way with all but the essential purchases in life, need is secondary […]

Continue reading

How SMART have you been so far?

We’re half way through the year and if you’re anything like me then my guess is that you’re thinking it only seems like a few weeks ago since you were wishing people a happy new year and looking forward to an exciting and challenging year ahead. How SMART have you been so far? For example […]

Continue reading

Are you farming or hunting?

I attend a regular early morning breakfast networking event and I’d like to share with you something that I’ve learned recently about relationship marketing. One of the members of the group, David Rhodes of Horizon Business Agents, gave a short presentation in which he made the simple but effective analogy of hunters and framers with […]

Continue reading

Why being #1 on Google sucks!

The conversation goes like this: Me: What’s your number one internet marketing goal? Client: We want to be on the first page of Google. Me: Tell me why. Client: Because that’ll give us more sales. Me: OK. How’s your website performing right now? Client: Well we don’t get that many enquiries. Me: Why do you […]

Continue reading

Don't leave me hanging on!

Don’t you just hate it when you’re looking for a decent tutorial and someone started a great tutorial on their blog but decided to serialise it and then never got round to completing it so you’re left high and dry part way through. Here’s my tip to anyone who wants to present a serialised tutorial: […]

Continue reading

Birthdays and Babies gave me klout

Is true influence measurable? According to Klout, a birthday and the arrival of a new baby have rendered me 25% more influential over the past month and a half. In mid May, I had a birthday and received a number of wall post greetings from my network of friends on Facebook and then earlier this […]

Continue reading

Keeping the lid on your cookie jar

There’s been a lot of noise in the past few days about the EU Cookie law and how it affects website owners in the UK and EU. The EU outlawed the practice of dropping of cookies without users consent on May 26th 2011. And at midnight last Friday night, 25th May 2012¬†millions of website owners […]

Continue reading